• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Foundations of Business Strategy

      Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Strategic Planning, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Business Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of California, Davis

      AI-Powered Content Creation for Social Media Success

      Skills you'll gain: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Social Media Management, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentals of Social Media Advertising

      Skills you'll gain: Paid media, Instagram, Social Media, Social Media Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Target Audience, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Digital Marketing Strategies: Analyze & Apply

      Skills you'll gain: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English

      Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Product Planning, Purchasing, English Language, Business Communication, Marketing Budgets, Business Planning, Negotiation, Selling Techniques, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Global Procurement and Sourcing

      Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Case Studies, Stakeholder Management, Contract Management, Purchasing, Market Analysis, Request for Proposal, Competitive Analysis, Risk Management, Supply Chain Management, Supply Management, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Scrum Master Certification

      Skills you'll gain: User Story, Behavior-Driven Development, DevSecOps, Agile Project Management, Backlogs, Sprint Planning, Agile Software Development, Agile Methodology, Project Risk Management, Test Driven Development (TDD), Sprint Retrospectives, Scaled Agile Framework, Kanban Principles, Risk Management, DevOps, Continuous Integration, Lean Methodologies, Management Reporting, Project Coordination, Scrum (Software Development)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Fundamentals

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Information Architecture, Generative AI, User Experience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      Cybersecurity & Data Privacy for Technical Product Managers

      Skills you'll gain: Secure Coding, Agile Methodology, Security Management, Cyber Security Policies, Cyber Security Assessment, Technical Management, Performance Metric, Risk Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      W

      Whizlabs

      Google Workspace: Advanced Administration & Security

      Skills you'll gain: Gmail, Authorization (Computing), Google Workspace, Email Security, Data Governance, Cloud Security, Identity and Access Management, Document Management, Data Management, File Management, Enterprise Application Management, User Provisioning, Data Security, Security Assertion Markup Language (SAML), Single Sign-On (SSO), Email Marketing

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Packaging Design: Redesign a Product for a Brand from A to Z

      Skills you'll gain: Packaging and Labeling, Competitive Analysis, Product Design, Adobe Illustrator, Digital Design, Design, Graphic Design, Design Strategies, Market Analysis, Adobe Photoshop, Branding, Brand Marketing, Design Research

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U
      S

      Multiple educators

      Transformative Leadership in the Circular Economy

      Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Specialization · 1 - 3 Months

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…252627…305

    In summary, here are 10 of our most popular product marketing courses

    • Foundations of Business Strategy: University of Virginia
    • AI-Powered Content Creation for Social Media Success: University of California, Davis
    • Fundamentals of Social Media Advertising: Meta
    • Digital Marketing Strategies: Analyze & Apply: EDUCBA
    • Business English: Arizona State University
    • Global Procurement and Sourcing: Rutgers the State University of New Jersey
    • Scrum Master Certification: LearnQuest
    • Google SEO Fundamentals: University of California, Davis
    • Cybersecurity & Data Privacy for Technical Product Managers: Coursera Instructor Network
    • Google Workspace: Advanced Administration & Security: Whizlabs

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok