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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • I

      IE Business School

      Critical Perspectives on Management

      Skills you'll gain: Innovation, Business Management, Employee Performance Management, Performance Management, Leadership and Management, Industrial and Organizational Psychology, Business, Capital Budgeting, Governance, Case Studies, Organizational Effectiveness, Corporate Strategy, Business Leadership, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Social Studies, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      312 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Lausanne

      Unethical Decision Making in Organizations

      Skills you'll gain: Business Ethics, Decision Making, Organizational Leadership, Social Sciences, Organizational Strategy, Business Management, Sociology, Psychology, Case Studies, Mindfulness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      425 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Gestión de redes sociales

      Skills you'll gain: Social Media Management, Social Media Content, Social Media, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Facebook, Brand Management, Brand Awareness, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      734 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      705 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      The Business of Social

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Return On Investment, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Law, Regulation, and Compliance, A/B Testing, Information Privacy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      821 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Introdução ao Marketing Digital

      Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Use Canva to Create Social Media Visuals for Business

      Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Graphic Design, Digital Publishing, Brand Management, Digital Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      I

      IE Business School

      The "Who" of the Marketing Strategy:Segmentation & Targeting

      Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Trademark Law

      Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      279 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Investments II: Lessons and Applications for Investors

      Skills you'll gain: Investments, Investment Management, Portfolio Management, Finance, Return On Investment, Behavioral Economics, Equities, Financial Market, Asset Management, Performance Analysis, Income Tax, Financial Trading, Tax Management, Decision Making, Benchmarking

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      879 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Michigan

      High Stakes Leadership: Leading in Times of Crisis

      Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Organizational Leadership, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Change Management, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      440 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Commercial Awareness

      Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Sales, Financial Acumen, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular consumer behavior courses

    • Critical Perspectives on Management: IE Business School
    • Unethical Decision Making in Organizations: University of Lausanne
    • Gestión de redes sociales: Meta
    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • The Business of Social: Northwestern University
    • Introdução ao Marketing Digital: Fundação Instituto de Administração
    • Use Canva to Create Social Media Visuals for Business: Coursera Project Network
    • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School
    • Trademark Law: University of Pennsylvania
    • Investments II: Lessons and Applications for Investors: University of Illinois Urbana-Champaign

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    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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