• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Preview
      Preview
      N

      Northeastern University

      Intro to Strategic Management for Healthcare Organizations

      Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Operational Analysis, Business, Risk Analysis, Consumer Behaviour, Environmental Management Systems, Market Dynamics, Critical Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      النقود والتضخم | Money and Inflation

      Skills you'll gain: Economics, Supply And Demand, Economics, Policy, and Social Studies, Financial Policy, Socioeconomics, Social Sciences, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Codio

      Software Testing for Developers

      Skills you'll gain: Jest (JavaScript Testing Framework), User Acceptance Testing (UAT), Cucumber (Software), Postman API Platform, Software Testing, Behavior-Driven Development, Test Tools, Selenium (Software), Test Driven Development (TDD), Unit Testing, Acceptance Testing, Performance Testing, Functional Testing, Test Automation, Usability Testing, Application Programming Interface (API), User Interface (UI), Test Case, API Design, Javascript

      4.2
      Rating, 4.2 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Parsons School of Design, The New School

      Using Design to Generate Innovative Business Solutions

      Skills you'll gain: Design Thinking, Sustainable Business, Business Solutions, Business Modeling, Growth Strategies, Innovation, Design, Value Propositions, User Experience, Sales Process, Prototyping, Customer experience improvement, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Parsons School of Design, The New School

      Economics: Society, Markets, and [In]equality

      Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, International Relations, World History, Global Marketing, Behavioral Economics, Innovation, Leadership, Critical Thinking, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      N

      National Taiwan University

      農企業管理學 (Agribusiness Management)

      Skills you'll gain: Financial Management, Production Management, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Advertising, Business Economics, Consumer Behaviour, Supply Chain Management, Market Research, Decision Making

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Psychology in Everyday Life

      Skills you'll gain: Decision Making, Behavioral Economics, Public Policies, Diversity Awareness, Compassion, Sociology, Culture, Psychology, Cultural Diversity, Mental Health, Resilience, Critical Thinking, Human Development, Social Sciences, Personal Development, Industrial and Organizational Psychology, Empathy, Mindfulness, Interpersonal Communications, Relationship Building

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Sustainability Reporting: From Regulation to Implementation

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Corporate Sustainability, Sustainable Business, Business Reporting, Data Storytelling, Compliance Reporting, Data Visualization, Performance Reporting, Sustainability Standards, Environmental Regulations, Stakeholder Communications, Strategic Communication, Return On Investment, Risk Management, Investment Management, Finance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Motion Planning for Self-Driving Cars

      Skills you'll gain: Algorithms, Computer Vision, Simulations, Scenario Testing, Data Structures, Spatial Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      484 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Strategic Technology Management

      Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Business Strategy, Strategic Thinking, Customer experience strategy (CX), Cross-Functional Team Leadership, Ideation, Product Management, Team Leadership, Organizational Effectiveness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      115 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      I

      IE Business School

      Network Externalities, Platform Markets and Sharing

      Skills you'll gain: Market Dynamics, Economics, Telecommunications, Consumer Behaviour, Market Trend, Network Analysis, Business Modeling, Business Strategy, Business Strategies, Corporate Strategy

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Enhancing Customer Insights with Generative AI

      Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Market Analysis, Marketing Analytics, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Consumer Behaviour, Predictive Analytics, Business Strategy

      Intermediate · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…474849…82

    In summary, here are 10 of our most popular consumer behavior courses

    • Intro to Strategic Management for Healthcare Organizations: Northeastern University
    • النقود والتضخم | Money and Inflation: Alfaisal University | KLD
    • Software Testing for Developers: Codio
    • Using Design to Generate Innovative Business Solutions: Parsons School of Design, The New School
    • Economics: Society, Markets, and [In]equality: Parsons School of Design, The New School
    • 農企業管理學 (Agribusiness Management): National Taiwan University
    • Psychology in Everyday Life: American Psychological Association
    • Sustainability Reporting: From Regulation to Implementation: University of Illinois Urbana-Champaign
    • Motion Planning for Self-Driving Cars: University of Toronto
    • Strategic Technology Management: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok