• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Social Computing

      Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Collaborative Software, Machine Learning, Applied Machine Learning, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Data Collection, LLM Application, Behavioral Economics, Analytics

      4.2
      Rating, 4.2 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 3 - 6 Months

    • E

      EIT Digital

      System Validation (2): Model process behaviour

      Skills you'll gain: Verification And Validation, Systems Analysis, Systems Design, Computational Logic, Data Structures, Theoretical Computer Science, Distributed Computing, Algorithms, Logical Reasoning

      4.1
      Rating, 4.1 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Introduction to Psychology

      Skills you'll gain: Research, Psychology, Mental Health Diseases and Disorders, Scientific Methods, Human Learning, Human Development, Learning Theory, Culture, Biology, Ethical Standards And Conduct, Case Studies, Statistical Analysis

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      IE Business School

      The "What" of the Marketing Strategy

      Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Career Options: Exploring a New Career

      Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis

      4.1
      Rating, 4.1 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universiteit Leiden

      Population Health: Alternative Payment Models

      Skills you'll gain: Value-Based Care, Health Care Administration, Managed Care, Behavioral Economics, Health Systems, Care Management, Payment Systems, Health Policy, Performance Measurement, Program Implementation, Benchmarking, Risk Management, Cost Reduction, Accountability, Decision Making, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      65 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      Starweaver

      Fundamentals of Credit Analysis

      Skills you'll gain: Credit Risk, Financial Statement Analysis, Financial Statements, Financial Analysis, Lending and Underwriting, Commercial Lending, Risk Analysis, Consumer Lending, Financial Accounting, Analysis, Balance Sheet, Business Metrics, Loans, Financial Market, Securities (Finance), Financial Acumen, Market Data, Risk Management, Equities, Cash Flows

      4.4
      Rating, 4.4 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northeastern University

      Future Healthcare Payment Models

      Skills you'll gain: Value-Based Care, Managed Care, Care Management, Healthcare Industry Knowledge, Health Policy, Medicaid, Business Metrics, Stakeholder Analysis, Payment Systems, Medicare, Performance Measurement, Cost Management, Insurance, Risk Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      Cucumber BDD Made Easy + Automation Framework Design

      Skills you'll gain: Cucumber (Software), Behavior-Driven Development, Selenium (Software), Gherkin (Scripting Language), Test Automation, JUnit, Apache Maven, Test Case, Scenario Testing, Test Execution Engine, User Story, Java Programming, Maintainability

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Basic Robotic Behaviors and Odometry

      Skills you'll gain: Artificial Intelligence, Automation, Simulation and Simulation Software, Mechanics, Algorithms, Systems Of Measurement, Control Systems, Simulations, Engineering, Python Programming, Applied Mathematics, Linear Algebra, Estimation

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      51 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Preparando o Marketing Digital

      Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Scrimba

      Vibe Coding with GitHub Copilot

      Skills you'll gain: Microsoft Copilot, GitHub, Code Review, AI Personalization, Prompt Engineering, LLM Application, Integrated Development Environments, Computer Programming Tools, Generative AI Agents, Application Development, Software Development, Web Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…545556…82

    In summary, here are 10 of our most popular consumer behavior courses

    • Social Computing: Johns Hopkins University
    • System Validation (2): Model process behaviour: EIT Digital
    • Introduction to Psychology: O.P. Jindal Global University
    • The "What" of the Marketing Strategy: IE Business School
    • Career Options: Exploring a New Career: Kennesaw State University
    • Population Health: Alternative Payment Models: Universiteit Leiden
    • Fundamentals of Credit Analysis : Starweaver
    • Future Healthcare Payment Models: Northeastern University
    • Cucumber BDD Made Easy + Automation Framework Design: Packt
    • Basic Robotic Behaviors and Odometry : University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok