Question 1

What are qualitative research methods?

Accepted Answer

Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

• Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change

Question 2

Why is it important to learn about qualitative research methods?

Accepted Answer

It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.

Question 3

What are typical careers that use qualitative research methods?

Accepted Answer

Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.

Question 4

How can online courses on Coursera help me learn qualitative research methods?

Accepted Answer

Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.

Question 5

What are the benefits of taking an online Qualitative Research Methods course?

Accepted Answer

Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.

Question 6

What Qualitative Research Methods courses are best for training and upskilling employees or the workforce?

Accepted Answer

When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.

Qualitative Research Methods Courses Online

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Explore the Qualitative Research Methods Course Catalog

Qualitative Research Methods

Qualitative Research Methods in Psychology

Qualitative Research

Understanding Research Methods

Methods and Statistics in Social Sciences

Market Research

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Introduction to Systematic Review and Meta-Analysis

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Studying Cities: Social Science Methods for Urban Research

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Frequently Asked Questions about Qualitative Research Methods

What are qualitative research methods?‎

Why is it important to learn about qualitative research methods?‎

What are typical careers that use qualitative research methods?‎

How can online courses on Coursera help me learn qualitative research methods?‎

What are the benefits of taking an online Qualitative Research Methods course?‎

What Qualitative Research Methods courses are best for training and upskilling employees or the workforce?‎

Other topics to explore