• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Preview
      Preview
      P

      Peking University

      中级商务汉语(入职与营销篇)

      Skills you'll gain: Interviewing Skills, Product Knowledge, Business Communication, Marketing, Oral Expression, Product Demonstration, Marketing Strategies, Verbal Communication Skills, Customer Service, Business Writing, Business Ethics, Oral Comprehension, Advertising, Vocabulary, Language Learning, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      147 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Università Bocconi

      Challenges of Agribusiness Management

      Skills you'll gain: Innovation, Competitive Analysis, Water Sustainability, Sustainable Development, Food and Beverage, Corporate Sustainability, Market Dynamics, Business, Supply Chain Management, Supply Chain, Environment and Resource Management, Climate Change Adaptation, Emerging Technologies, Economics, Product Knowledge, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      273 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Cybersecurity Fundamentals

      Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Data Security, Cryptographic Protocols, Cyber Attacks, Advanced Encryption Standard (AES), Secure Coding, Data Encryption Standard, Firewall, Information Technology, Computer Security Awareness Training, Cyber Security Strategy, Cyber Security Policies, Computer Security Incident Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      N

      Nanyang Technological University, Singapore

      Motivating Gen Z Learners: What Parents and Teachers Need to Know

      Skills you'll gain: Growth Mindedness, Motivational Skills, Learning Strategies, Interactive Learning, Student Engagement, Self-Motivation, Learning Theory, Needs Assessment, Instructional Strategies, Learning Styles, Behavior Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      345 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Sustainable high-end tourism

      Skills you'll gain: Service Design, Hospitality, Customer Insights, Customer experience strategy (CX), Process Design, Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Travel Arrangements, Strategic Marketing, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      N

      National Taiwan University

      大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Strategic Decision-Making, Analytics, Financial Data, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Social Media, Business, Market Research, Retail Store Operations, Marketing Strategies, Brand Management, Banking, Consumer Behaviour, Financial Services

      4.8
      Rating, 4.8 out of 5 stars
      ·
      412 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Sales Training: Inbound Business Strategy

      Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      119 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Gestión de Marca

      Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      256 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Foundations of Probability and Statistics

      Skills you'll gain: Probability, Statistical Inference, Markov Model, Estimation, Statistical Methods, Probability & Statistics, Statistics, Probability Distribution, Data Literacy, Statistical Analysis, Sampling (Statistics), Bayesian Statistics, Applied Mathematics, Mathematical Modeling, Statistical Modeling, Data Science, Theoretical Computer Science, Machine Learning Algorithms, Generative AI Agents, Artificial Intelligence

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      310 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      XHTML - Positional CSS for Layout

      Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Hypertext Markup Language (HTML), Web Design, Semantic Web

      Mixed · Course · 1 - 4 Weeks

    • C

      Copenhagen Business School

      The Neuromarketing Toolbox

      Skills you'll gain: Consumer Behaviour, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Research Design, Data Collection, Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      199 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      E

      EDUCBA

      SPSS: Apply & Interpret Logistic Regression Models

      Skills you'll gain:

      Mixed · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…212223…82

    In summary, here are 10 of our most popular consumer behavior courses

    • 中级商务汉语(入职与营销篇): Peking University
    • Challenges of Agribusiness Management: Università Bocconi
    • Cybersecurity Fundamentals: IBM
    • Motivating Gen Z Learners: What Parents and Teachers Need to Know: Nanyang Technological University, Singapore
    • Sustainable high-end tourism: Universitat Autònoma de Barcelona
    • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
    • Sales Training: Inbound Business Strategy: HubSpot Academy
    • Gestión de Marca: Tecnológico de Monterrey
    • Foundations of Probability and Statistics: University of Colorado Boulder
    • XHTML - Positional CSS for Layout: EDUCBA

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok