• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand And Product Management

    Brand & Product Management Courses Online

    Learn brand and product management principles for developing strong brands. Understand market research, branding strategies, and product lifecycle management.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand & Product Management Course Catalog

    • Status: Preview
      Preview
      U

      University of Michigan

      Personal Branding: Stand Out and Succeed

      Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Emotional Intelligence, Concision, Creativity, Case Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      153 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Customer experience strategy (CX), Branding, Brand Management, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Business Ethics, Cross-Functional Collaboration, Employee Engagement, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      542 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      Mastering Product Management Interviews: A Strategic Guide

      Skills you'll gain: Design Thinking, Product Development, Product Roadmaps, Go To Market Strategy, Product Lifecycle Management, Agile Methodology, Product Strategy, Stakeholder Management, Product Design, New Product Development, Interviewing Skills, Storytelling, Cross-Functional Collaboration, Data Visualization Software, Case Studies, Competitive Analysis, Analysis, Microsoft Excel, Presentations, Market Analysis

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Product Management: Initial Product Strategy and Plan

      Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Agile Product Development, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      159 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Strategy and Roadmapping

      Skills you'll gain: Product Roadmaps, AI Product Strategy, Product Strategy, User Story, Product Management, Stakeholder Management, Product Requirements, New Product Development, Responsible AI, Innovation, Company, Product, and Service Knowledge, Cloud Platforms, Market Research, Prioritization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Enterprise Product Management Fundamentals

      Skills you'll gain: Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, AI Product Strategy, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Market Data, Stakeholder Management, Prioritization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      143 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Product Management: Foundations & Stakeholder Collaboration

      Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building, Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      300 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Product Owner: Communications & Stakeholder Management

      Skills you'll gain: Backlogs, Stakeholder Communications, Virtual Teams, Stakeholder Management, Agile Product Development, Agile Methodology, Communication, Cross-Functional Collaboration, Negotiation, Conflict Management, Product Management, Product Requirements, User Story, Team Building, Prioritization, Customer experience strategy (CX)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Build your business brand using Canva

      Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Graphic Design, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      72 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Launch and Post-Launch Management

      Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Packt

      Product Management Cert: Agile, Scrum & Product Owner

      Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Product Development, Product Management, Product Strategy, Product Planning, Product Requirements, User Story, Prioritization, Stakeholder Communications

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Product Innovation Management

      Skills you'll gain: Product Development, New Product Development, Product Management, Sustainable Business, Product Lifecycle Management, Marketing, Sustainable Design, Marketing Strategies, Financial Analysis, Target Market, Business Metrics, Presentations

      Build toward a degree

      5
      Rating, 5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    Brand And Product Management learners also search

    Product Management
    Beginner Product Management
    Product Development
    Software Product Management
    Product Marketing
    Management
    Business Management
    Operations Management
    1…456…834

    In summary, here are 10 of our most popular brand and product management courses

    • Personal Branding: Stand Out and Succeed : University of Michigan
    • Branding and Customer Experience: IE Business School
    • Mastering Product Management Interviews: A Strategic Guide: Board Infinity
    • Product Management: Initial Product Strategy and Plan: SkillUp
    • Product Strategy and Roadmapping: Microsoft
    • Enterprise Product Management Fundamentals: Microsoft
    • Product Management: Foundations & Stakeholder Collaboration: SkillUp
    • Product Owner: Communications & Stakeholder Management : SkillUp
    • Build your business brand using Canva: Coursera Project Network
    • Product Launch and Post-Launch Management: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok