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    • Customer Insights

    Customer Insights Courses Online

    Explore customer insights methods for understanding consumer behavior. Learn to gather and analyze data to inform marketing and product development.

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    Explore the Customer Insights Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Marketing: Customer Needs and Wants

      Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      486 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, AI Personalization, Responsible AI, Data Ethics, Customer Analysis, Advanced Analytics, Marketing, Marketing Effectiveness, Analytics, Predictive Modeling, Social Network Analysis, Market Analysis, Data Analysis, Customer Insights, Predictive Analytics, Consumer Behaviour, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      ThoughtSpot-Based BI Analytics

      Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Presentation, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Forecasting, Stakeholder Communications, Real Time Data, Business Reporting

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      Interacting with Customers

      Skills you'll gain: Greeting Customers, Cross Selling, Customer Service, Upselling, Conflict Management, Retail Store Operations, Transaction Processing, Customer Engagement, Professionalism, Product Demonstration, Company, Product, and Service Knowledge, Empathy, Verbal Communication Skills, Social Media, Active Listening, Communication, Non-Verbal Communication, Time Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Customer Value, Acquisition, and Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Project Network

      Machine Learning in Retail

      Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Decision Tree Learning, Pandas (Python Package), Jupyter, Matplotlib

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation, Critical Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Customer Communication

      Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Customer Relationship Management (CRM) Software, Personalized Service, Customer Insights, Business Analytics, ChatGPT, User Feedback, Analytics, Consumer Behaviour, Real Time Data, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Predictive Analytics and Forecasting

      Skills you'll gain: Predictive Analytics, Dimensionality Reduction, Regression Analysis, Data Mining, Data Processing, Business Analytics, Data-Driven Decision-Making, Forecasting, Statistical Analysis, Demand Planning, Classification And Regression Tree (CART), Customer Analysis, Market Analysis, Machine Learning Algorithms, Artificial Neural Networks

      Build toward a degree

      Mixed · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Sales Analytics

      Skills you'll gain: Sales Strategy, Customer Analysis, AI Personalization, Sales, Sales Pipelines, Sales Management, Generative AI, Customer Insights, Forecasting, Data-Driven Decision-Making, Analytics, Artificial Intelligence, Predictive Modeling

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Insights of Power BI

      Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Data Storytelling, Interactive Data Visualization, Dashboard, Data Analysis, Business Reporting, Microsoft Excel, Key Performance Indicators (KPIs)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      43 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Field Sales Agents: Local Market Insights

      Skills you'll gain: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Market Intelligence, Sales Training, Real Time Data, Customer Insights, Market Analysis, Business Ethics

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular customer insights courses

    • Marketing: Customer Needs and Wants: IESE Business School
    • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
    • ThoughtSpot-Based BI Analytics: Coursera Instructor Network
    • Interacting with Customers: CVS Health
    • Customer Value, Acquisition, and Retention: University of Maryland, College Park
    • Machine Learning in Retail: Coursera Project Network
    • Market Research and Competitive Analysis: Xbox
    • GenAI for Customer Communication: Coursera Instructor Network
    • Predictive Analytics and Forecasting: O.P. Jindal Global University
    • GenAI for Sales Analytics: Coursera Instructor Network

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