• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses Online

Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Marketing Fundamentals Course Catalog

  • Status: New
    New
    A

    AI Business School

    AI agents and creator tools for marketing professionals

    Skills you'll gain: Agentic systems, No-Code Development, Productivity, Marketing Automation, Generative AI Agents, Marketing Operations, Workflow Management, MarTech, AI Personalization, Marketing Effectiveness, Digital Transformation, LLM Application, Marketing, Generative AI, Artificial Intelligence, Business Intelligence, Business Process Automation, Automation, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    B

    Board Infinity

    Fundamentals of Test Case Design

    Skills you'll gain: Test Case, Test Planning, Test Automation, System Testing, Continuous Integration, Acceptance Testing, Test Tools, CI/CD, Software Quality Assurance, Continuous Delivery, Regression Testing, Quality Assurance, Selenium (Software), Software Development Tools, Debugging

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Understanding Cisco Cybersecurity Operations Fundamentals

    Skills you'll gain: Cyber Threat Hunting, Incident Response, Computer Security Incident Management, Cybersecurity, Network Security, Cyber Security Policies, Threat Detection, Security Controls, Threat Management, Intrusion Detection and Prevention, Firewall, Security Information and Event Management (SIEM), Continuous Monitoring, Endpoint Security, Network Monitoring, Malware Protection

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Hadoop and Spark Fundamentals: Unit 2

    Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Analytics, Data Processing, Data Mapping, Text Mining, Distributed Computing, Java, Debugging, Java Programming

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Palo Alto Networks Cybersecurity Fundamentals

    Skills you'll gain: Cybersecurity, Cyber Attacks, Endpoint Security, Infrastructure Security, Network Routing, Threat Detection, Computer Security, Firewall, Computer Networking, Wireless Networks, Information Technology Infrastructure Library, Vulnerability Assessments

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Project Finance Fundamentals: Analyze & Structure Deals

    Skills you'll gain: Project Finance, Feasibility Studies, Cost Estimation, Financial Analysis, Project Risk Management, Risk Analysis, Return On Investment, Financial Statements, Financial Modeling, Case Studies, Stakeholder Analysis, Due Diligence, Loans, Cash Flows, Market Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Practical Cybersecurity Fundamentals: Unit 1

    Skills you'll gain: Cybersecurity, Network Security, Business Continuity, Disaster Recovery, Cryptography, Encryption, Infrastructure as Code (IaC), Infrastructure Security, Software-Defined Networking, Security Management, Identity and Access Management, Security Controls, Computer Networking, System Monitoring, Authorization (Computing), Authentications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Hadoop and Spark Fundamentals: Unit 3

    Skills you'll gain: Apache Hadoop, Apache Hive, Apache Spark, Big Data, Data Pipelines, Data Import/Export, Data Integration, Data Processing, Relational Databases, File Systems, Command-Line Interface, Configuration Management, Software Installation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Remote Team Security

    Skills you'll gain: Threat Management, Remote Access Systems, Vulnerability Assessments, Threat Detection, Security Requirements Analysis, Cybersecurity, Security Software, Security Management, Telecommuting, Cyber Risk, Cyber Security Strategy, Continuous Monitoring, Security Controls, Virtual Private Networks (VPN), Multi-Factor Authentication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Introduction to vSphere and Virtualization Fundamentals

    Skills you'll gain: Cloud Infrastructure, Virtualization, VMware ESX Servers, Virtual Machines, Infrastructure Architecture, Cloud Computing, Containerization, Data Centers

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Finance and Data Analysis Fundamentals

    Skills you'll gain: Capital Budgeting, Cash Flows, Probability & Statistics, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Finance, Financial Analysis, Data Visualization, Probability, Statistics, Ledgers (Accounting), Business Valuation, Business Mathematics, Accounting, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    Lund University

    European Business Law: Understanding the Fundamentals

    Skills you'll gain: Legal Research, Law, Regulation, and Compliance, International Relations, European History, Regulatory Compliance, Business Economics, Compliance Management, Environmental Laws, E-Commerce, Public Policies, Case Law, Labor Law, Commercial Laws, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

Marketing Fundamentals learners also search

Marketing
Digital Marketing
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
Marketing Strategy
1…555657…327

In summary, here are 10 of our most popular marketing fundamentals courses

  • AI agents and creator tools for marketing professionals: AI Business School
  • Fundamentals of Test Case Design: Board Infinity
  • Understanding Cisco Cybersecurity Operations Fundamentals: Board Infinity
  • Hadoop and Spark Fundamentals: Unit 2: Pearson
  • Palo Alto Networks Cybersecurity Fundamentals: Packt
  • Project Finance Fundamentals: Analyze & Structure Deals: EDUCBA
  • Practical Cybersecurity Fundamentals: Unit 1: Pearson
  • Hadoop and Spark Fundamentals: Unit 3: Pearson
  • Fundamentals of Remote Team Security: LearnQuest
  • Introduction to vSphere and Virtualization Fundamentals: Packt

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok