• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Sports Marketing Course Catalog

    • Status: Preview
      Preview
      U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: AI Personalization, Marketing Strategies, Digital Transformation, Marketing, Marketing Analytics, Data-Driven Decision-Making, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      326 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media Management, Social Media, Marketing Analytics, Target Audience, Paid media, Marketing Budgets, Smart Goals, Social Media Strategy, Social Media Campaigns, Content Creation, Campaign Management, Marketing Effectiveness, Marketing, Marketing Materials, Performance Analysis, Key Performance Indicators (KPIs), Advertising, Brand Management, Digital Marketing

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      225 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Microsoft Excel, Marketing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      522 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International B2B (Business to Business) Marketing

      Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Marketing Channel, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills, Case Studies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      595 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media Content, Social Media, Content Creation, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      377 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Market Analysis, Marketing, Marketing Management, Business Strategy, Market Dynamics, Target Market, Auditing, Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      255 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: Digital Marketing, Marketing Planning, Campaign Management, Marketing Effectiveness, Marketing Strategies, Social Media Marketing, Content Marketing, Target Audience, Content Creation, Digital Advertising, Smart Goals, Marketing Channel, Persona Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      107 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Digital Marketing

      Skills you'll gain: Digital Marketing, Digital Media Strategy, Business Strategies, Digital Advertising, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis, Market Opportunities

      4.7
      Rating, 4.7 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Digital Marketing Specialists

      Skills you'll gain: Generative AI, Marketing Analytics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, OpenAI, Data Analysis, ChatGPT, Content Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      44K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

      4.7
      Rating, 4.7 out of 5 stars
      ·
      222 reviews

      Beginner · Course · 1 - 4 Weeks

    Sports Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…111213…186

    In summary, here are 10 of our most popular sports marketing courses

    • Artificial Intelligence in Marketing: University of Virginia
    • Meta Social Media Marketing: Meta
    • Introduction to Digital Marketing: University of California, Irvine
    • Foundations of Marketing Analytics: Emory University
    • International B2B (Business to Business) Marketing: Yonsei University
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Fundamentals of Marketing Strategy: University of London
    • Marketing Digital en Acción: Pontificia Universidad Católica de Chile
    • Introduction to Digital Marketing: IBM
    • GenAI for Digital Marketing Specialists: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok