• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Analytics

    Social Media Analytics Courses Online

    Master social media analytics for marketing insights. Learn to analyze social media data to inform strategies and measure campaign success.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Social Media Analytics Course Catalog

    • Status: Free
      Free
      U

      University of Michigan

      Visualizing Women's Work: Using Art Media for Social Justice

      Skills you'll gain: Social Justice, Art History, Public History, Creativity, Diversity Awareness, Graphic and Visual Design, Research, Advocacy, Performing Arts, Cultural Diversity, Storytelling, Multimedia

      4.7
      Rating, 4.7 out of 5 stars
      ·
      86 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Comment Utiliser Canva Pro pour Publier sur Social Media

      Skills you'll gain: Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Scheduling, Marketing, Graphic Design, Digital Marketing

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Gemini for Beginners: Develop a Social Media Marketing Plan

      Skills you'll gain: Timelines, Google Gemini, Calendar Management, Scheduling, Google Sheets, Project Management Software, Social Media Marketing, Team Management, Content Creation, Social Media Strategy

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      AI Video Avatars: Launch Your Automated Social Media Machine

      Skills you'll gain: Generative AI, ChatGPT, Video Production, Animations, Productivity, AI Personalization, Content Creation, Prompt Engineering, Blogs, TikTok, Creativity, Creative Thinking, Scripting

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      After Effects VFX: Special Effects Videos for Social Media

      Skills you'll gain: Video Editing, Video Production, Post-Production, Adobe After Effects, Videography, Content Creation, Motion Graphics, Creativity

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Content Marketing, Marketing Design, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      824 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Business Analytics with Excel: Elementary to Advanced

      Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Business Modeling, Business Analysis, Resource Allocation, Analysis, Statistical Analysis, Process Optimization, Financial Analysis, Predictive Analytics, Transportation Operations, Linear Algebra

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Skills for Data Analytics and Visualization

      Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Power BI, Excel Formulas, Data Analysis Expressions (DAX), Data Visualization Software, Data Visualization, Interactive Data Visualization, Microsoft Excel, Dashboard, Data Modeling, Data Cleansing, Data Transformation, Data Manipulation, Excel Macros, Infographics, Spreadsheet Software, Data Analysis Software, Data Validation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      N

      Northeastern University

      Analytics in Healthcare Management and Administration

      Skills you'll gain: Performance Improvement, Health Care Administration, Process Mapping, Health Systems, Business Analytics, Clinical Trials, Systems Thinking, Quality Improvement, Change Management, Analytics, Patient-centered Care, Health Care, Care Coordination, AI Personalization, Precision Medicine, Complex Problem Solving, Data Analysis, Strategic Thinking, Decision Making, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Social Computing

      Skills you'll gain: Collaborative Software, Telecommuting, Human Computer Interaction, Social Network Analysis, Remote Access Systems, Interaction Design, Social Sciences, Driving engagement, Research and Design, Digital Communications

      4.4
      Rating, 4.4 out of 5 stars
      ·
      818 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Content Marketing, Creative Design, Target Audience, Generative AI, Digital Advertising, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Social Norms, Social Change II

      Skills you'll gain: Public Policies, Policy Analysis, Social Sciences, Sociology, Community Development, Cultural Diversity, Trend Analysis, Psychology, Media and Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      451 reviews

      Beginner · Course · 1 - 4 Weeks

    Social Media Analytics learners also search

    Analytics
    Business Analytics
    Digital Analytics
    Web Analytics
    Financial Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…171819…525

    In summary, here are 10 of our most popular social media analytics courses

    • Visualizing Women's Work: Using Art Media for Social Justice: University of Michigan
    • Comment Utiliser Canva Pro pour Publier sur Social Media: Coursera Project Network
    • Gemini for Beginners: Develop a Social Media Marketing Plan: Coursera Project Network
    • AI Video Avatars: Launch Your Automated Social Media Machine: Skillshare
    • After Effects VFX: Special Effects Videos for Social Media: Skillshare
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University
    • Excel Skills for Data Analytics and Visualization: Macquarie University
    • Analytics in Healthcare Management and Administration: Northeastern University
    • Social Computing: University of California San Diego

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok