• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Advanced Ecommerce Features and Optimization

      Skills you'll gain: Email Automation, Search Engine Optimization, E-Commerce, Order Management, Marketing Automation, Product Improvement, Real Time Data, Driving engagement, Payment Processing and Collection

      Advanced · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      UX Research and Information Architecture 

      Skills you'll gain: Information Architecture, UI/UX Research, Design Research, Experience Design, User Interface and User Experience (UI/UX) Design, UI/UX Strategy, Persona Development, Usability, Qualitative Research, Usability Testing, Surveys, Human Centered Design, Technical Communication, Prototyping, Tree Maps, Product Strategy, Interviewing Skills

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Strategic SEO: A Quick Start to Reach a Wider Audience

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Target Audience, Blogs, Content Strategy, Web Content, Digital Marketing, Social Media Strategy

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Strategic Business Analytics

      Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Predictive Analytics, Customer Analysis, Case Studies, Information Technology, Analytical Skills, Digital Transformation, Advanced Analytics, Statistical Analysis, People Analytics, Statistical Programming, Data Storytelling, Business Strategy, Complex Problem Solving, R Programming, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for TikTok

      Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media, Social Media Marketing, Social Media Strategy, Storytelling, Drive Engagement, Content Strategy, Brand Awareness, User Accounts

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Building Core Ecommerce Features

      Skills you'll gain: Full-Stack Web Development, Order Management, Responsive Web Design, UI Components, Web Applications, JavaScript Frameworks, React.js, Authentications, Data Validation, E-Commerce, Dashboard, TypeScript, Database Development, User Accounts, Application Programming Interface (API), Product Management, Payment Processing and Collection

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Freelance Editing: Launch & Build Your Video Editing Career

      Skills you'll gain: Video Editing, Client Services, Customer Relationship Management, Social Media Marketing, Goal Setting, Marketing, Entrepreneurship, Compensation Strategy, Business Planning, Organizational Skills

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Canva Thumbnail Design Masterclass: Get More Clicks

      Skills you'll gain: Canva (Software), Content Performance Analysis, Photo Editing, Web Analytics, Content Creation, Driving engagement, Graphic and Visual Design, Photography, Marketing Psychology, Color Theory, Branding

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Shopify eCommerce Ads Masterclass: Targeting & Production

      Skills you'll gain: Copywriting, Facebook, Persona Development, Target Audience, Advertising Campaigns, Digital Advertising, Social Media Campaigns, Online Advertising, Customer Analysis, Advertising, Marketing Materials, Customer Insights, Content Creation, Video Production

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Mastering Agile: Apply & Adapt Principles for Value Delivery

      Skills you'll gain: Agile Methodology, Agile Software Development, Agile Project Management, Kanban Principles, Agile Product Development, Scrum (Software Development), Lean Methodologies, Sprint Retrospectives, Backlogs, Sprint Planning, Continuous Improvement Process, Stakeholder Engagement, Prioritization

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Java Servlets Case Study - Email Marketing Tool

      Skills you'll gain: Full-Stack Web Development, Email Automation, Front-End Web Development, User Interface (UI), Java, Server Side, Java Programming, MySQL, Hypertext Markup Language (HTML), Web Development, Web Applications, Data Access, Back-End Web Development, Development Testing, Cascading Style Sheets (CSS), Databases

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Create Easy Instagram Reels with Canva

      Skills you'll gain: Canva (Software), Instagram, Content Performance Analysis, Workflow Management, Social Media Content, Photo Editing, Content Strategy, Content Creation, Web Content Accessibility Guidelines, Web Analytics, Social Media, Driving engagement, Graphic and Visual Design, Photography, Marketing Psychology, Video Production, Drive Engagement, Creative Design, Social Media Marketing, Video Editing

      Beginner · Specialization · 1 - 3 Months

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…293031…305

    In summary, here are 10 of our most popular product marketing courses

    • Advanced Ecommerce Features and Optimization: Packt
    • UX Research and Information Architecture : IBM
    • Strategic SEO: A Quick Start to Reach a Wider Audience: Skillshare
    • Strategic Business Analytics: ESSEC Business School
    • Creating Engaging Content for TikTok: Coursera
    • Building Core Ecommerce Features: Packt
    • Freelance Editing: Launch & Build Your Video Editing Career: Skillshare
    • Canva Thumbnail Design Masterclass: Get More Clicks: Skillshare
    • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
    • Mastering Agile: Apply & Adapt Principles for Value Delivery: EDUCBA

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok