• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Copywriting Course for Your Goals

    • C

      Coursera Project Network

      5 Ways to Build a Better LinkedIn Profile

      Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication

      4.4
      Rating, 4.4 out of 5 stars
      ·
      293 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI: Accelerate your Digital Marketing Career

      Skills you'll gain: Responsible AI, Digital Advertising, Email Marketing, Generative AI, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Persona Development, Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Consumer Behaviour, Google Analytics, Digital Marketing, Content Strategy, Web Content, Web Analytics, Content Creation, Data Analysis, Algorithms, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Designing Breakthrough Advertisements: Basics to Begin

      Skills you'll gain: Copywriting, Advertising, Marketing Materials, Promotional Materials, Marketing Design, Writing, Graphic and Visual Design, Creative Design, Typography, Storytelling, Design Elements And Principles, Creativity

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create a website with MailChimp

      Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure

      4.7
      Rating, 4.7 out of 5 stars
      ·
      77 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      55 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Advanced Content and Social Tactics to Optimize SEO

      Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Optimizing Your Website's Keywords & Pages using Ubersuggest

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Performance Analysis, Web Content

      4.4
      Rating, 4.4 out of 5 stars
      ·
      87 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Strategic SEO for Digital Marketing Success

      Skills you'll gain: Keyword Research, Content Strategy, Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Web Content, Blogs, Content Marketing, Writing, Content Creation, Web Analytics, Auditing, Editing, Content Performance Analysis, Digital Marketing, Social Media Strategy, Drive Engagement, Extensible Markup Language (XML), Performance Metric

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Shopify eCommerce: Social Media Ads for Sales Success

      Skills you'll gain: Advertising Campaigns, Campaign Management, Copywriting, Facebook, Social Media Campaigns, Persona Development, Content Performance Analysis, Target Audience, Scalability, Online Advertising, Digital Advertising, Performance Metric, Google Ads, Customer Analysis, Advertising, Instagram, Marketing Materials, Paid media, Sales Process, Customer Insights

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      ChatGPT for Content Creation and Planning

      Skills you'll gain: Prompt Engineering, ChatGPT, Storytelling, Content Strategy, Generative AI, Content Creation, Search Engine Optimization, Content Development and Management, AI Product Strategy, Social Media Content, Content Marketing, Keyword Research, Target Audience, Drive Engagement, Video Production, Web Analytics and SEO, Persona Development, Operational Efficiency, Production Process, Artificial Intelligence

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Adobe

      Social Media Content and Strategy

      Skills you'll gain: Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Target Audience, Adobe Creative Cloud, Drive Engagement, Customer Engagement, Content Strategy, Ethical Standards And Conduct, Regulation and Legal Compliance, Multimedia, Scheduling, Video Production, Copywriting, Branding

      4.8
      Rating, 4.8 out of 5 stars
      ·
      203 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to copywriting

    copywriting with chatgpt: produce compelling copy that sells
    copywriting with chatgpt: crafting high-quality blog content
    seo copywriting for digital marketing success
    ai-enhanced copywriting: surferseo, upword and anyword
    ai-enhanced content creation:elevate copywriting with humata
    1…456…18

    In summary, here are 10 of our most popular copywriting courses

    • 5 Ways to Build a Better LinkedIn Profile: Coursera Project Network
    • Generative AI: Accelerate your Digital Marketing Career: IBM
    • Introduction to Google SEO: University of California, Davis
    • Designing Breakthrough Advertisements: Basics to Begin: University of Colorado Boulder
    • Create a website with MailChimp: Coursera Project Network
    • Digital Marketing: Illinois Tech
    • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
    • Optimizing Your Website's Keywords & Pages using Ubersuggest: Coursera Project Network
    • Strategic SEO for Digital Marketing Success: Skillshare
    • Shopify eCommerce: Social Media Ads for Sales Success: Skillshare

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok