• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses Online

Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Marketing Fundamentals Course Catalog

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Fundamentals of Compensation Strategies

    Skills you'll gain: Compensation Analysis, Compensation Management, Compensation Strategy, Compensation and Benefits, Benefits Administration, Labor Compliance, Regulatory Compliance, Human Resource Strategy, Communication Strategies, Benchmarking, Equities

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Fundamentals of Azure Databricks

    Skills you'll gain: Databricks, Apache Spark, Microsoft Azure, PySpark, Data Lakes, Data Processing, Jupyter, File Systems, File Management, Cloud Storage, Cloud Computing Architecture

    3.8
    Rating, 3.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    216 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Fundamentals of Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Customer experience strategy (CX), Business Technologies, Technology Strategies, Data Ethics, Internet Of Things, Emerging Technologies, Automation, Case Studies, Technology Solutions, Cloud Computing, Law, Regulation, and Compliance, Business Strategy, Cybersecurity, Business Ethics, Artificial Intelligence, Predictive Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Core Java - Advanced Fundamentals

    Skills you'll gain: JUnit, Unit Testing, Debugging, Java, Maintainability, Software Development, Secure Coding, Software Testing, Test Case, Authentications, Application Security, Cryptography, Object Oriented Programming (OOP), Eclipse (Software), Integrated Development Environments, Encryption, Data Structures, File Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Blockchain Architecture

    Skills you'll gain: Blockchain, Cryptography, Data Storage, Systems Architecture, Network Architecture, FinTech, Information Technology Architecture, Distributed Computing, Application Security, Security Controls, Cloud Platforms, Other Programming Languages, Emerging Technologies, Scalability, Data Integrity, Transaction Processing, Computer Programming Tools

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Management Consulting

    Skills you'll gain: Management Consulting, Business Consulting, Interviewing Skills, Estimation, Case Studies, Business Planning, Business Management, Business Strategy, Analysis, Complex Problem Solving

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Learn GCP DevOps Fundamentals

    Skills you'll gain: Google Cloud Platform, Kubernetes, CI/CD, DevOps, Application Deployment, Continuous Integration, Containerization, Software Testing, Release Management, Continuous Delivery, Development Environment, Event Monitoring, Version Control

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Networking Fundamentals and Protocols

    Skills you'll gain: Networking Hardware, OSI Models, Network Architecture, Network Protocols, Network Security, TCP/IP, Computer Networking, Local Area Networks, Virtual Private Networks (VPN), Wireless Networks, Network Routing, Wide Area Networks, Network Switches, Virtual Local Area Network (VLAN), Firewall

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Healthcare Financial Management Fundamentals

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Balance Sheet, Financial Analysis, Financial Accounting, Budgeting, Financial Management, Financial Planning, Health Care Administration, Financial Forecasting, Capital Markets

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Learn UI Design Fundamentals

    Skills you'll gain: User Interface (UI) Design, Color Theory, User Interface (UI), Typography, Web Design, HTML and CSS, Design Elements And Principles, Graphic and Visual Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

Marketing Fundamentals learners also search

Marketing
Digital Marketing
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
Marketing Strategy
1…424344…326

In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentals of Compensation Strategies: Automatic Data Processing, Inc. (ADP)
  • Fundamentals of Azure Databricks: Packt
  • Implementación del Marketing Mix Proyecto Capstone: IE Business School
  • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
  • Fundamentals of Digital Transformation: Dartmouth College
  • Core Java - Advanced Fundamentals: LearnKartS
  • Fundamentals of Blockchain Architecture: LearnQuest
  • Fundamentals of Management Consulting: Board Infinity
  • Learn GCP DevOps Fundamentals: Board Infinity
  • Networking Fundamentals and Protocols: Packt

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok