• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses Online

Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Marketing Fundamentals Course Catalog

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Management Consulting

    Skills you'll gain: Management Consulting, Business Consulting, Interviewing Skills, Estimation, Case Studies, Business Planning, Business Management, Business Strategy, Analysis, Complex Problem Solving

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera Project Network

    Harnessing HubSpot AI: Intelligent Marketing Success

    Skills you'll gain: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Customer Analysis, AI Personalization, MarTech, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Fundamentals of Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Customer experience strategy (CX), Business Technologies, Technology Strategies, Data Ethics, Internet Of Things, Emerging Technologies, Automation, Case Studies, Technology Solutions, Cloud Computing, Law, Regulation, and Compliance, Business Strategy, Cybersecurity, Business Ethics, Artificial Intelligence, Predictive Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Data Analysis

    Skills you'll gain: Data Analysis, Analytics, Statistical Analysis, Data-Driven Decision-Making, Data Mining, Spreadsheet Software, Exploratory Data Analysis, Descriptive Analytics, Quantitative Research, Data Processing, Data Cleansing, Data Collection, Statistics, R (Software), Predictive Analytics, Data Presentation, Data Visualization, SQL

    3.7
    Rating, 3.7 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Learn UI Design Fundamentals

    Skills you'll gain: User Interface (UI) Design, Color Theory, User Interface (UI), Typography, Web Design, HTML and CSS, Design Elements And Principles, Graphic and Visual Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Fundamentals of Benefit Strategies

    Skills you'll gain: Compensation and Benefits, Benefits Administration, Compensation Management, Regulatory Compliance, Law, Regulation, and Compliance, Business Strategy, Calendar Management, Strategic Communication, Communication Strategies, Benchmarking, Data-Driven Decision-Making, Administrative Support, Employee Retention, Employee Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    YouTube Production: Video Fundamentals

    Skills you'll gain: Videography, Video Production, Photo/Video Production and Technology, Post-Production, Music

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Learn GCP DevOps Fundamentals

    Skills you'll gain: Google Cloud Platform, Kubernetes, CI/CD, DevOps, Application Deployment, Continuous Integration, Containerization, Software Testing, Release Management, Continuous Delivery, Development Environment, Event Monitoring, Version Control

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Security Command Center Fundamentals

    Skills you'll gain: Cloud Security, System Configuration, Threat Detection, Security Information and Event Management (SIEM), Configuration Management, Google Cloud Platform, Security Management, Vulnerability Scanning, Identity and Access Management, Vulnerability Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Measure and Optimize Social Media Marketing Campaigns

    Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Social Media Strategy, Digital Advertising, Advertising Campaigns, Social Media, Data Analysis, Data Presentation, Marketing, Digital Marketing, Business Metrics, Statistical Reporting, Facebook, A/B Testing, Key Performance Indicators (KPIs), Marketing Communications, Performance Reporting, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Security Fundamentals & Network Automation

    Skills you'll gain: Ansible, Puppet (Configuration Management Tool), Software-Defined Networking, Network Administration, Security Awareness, Threat Modeling, Chef (Configuration Management Tool), Information Systems Security, Virtual Private Networks (VPN), JSON, Authentications, Computer Networking, Network Architecture, Authorization (Computing), Automation, Configuration Management, Application Programming Interface (API)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Pennsylvania

    Fundamentals of Bioclimatic Design

    Skills you'll gain: Sustainable Architecture, Architectural Design, Building Design, Environmental Engineering, Thermal Management, Sustainable Design, HVAC, Building Services Engineering, Climate Change Adaptation, Simulations, Materials science, Physics

    Intermediate · Course · 1 - 3 Months

Marketing Fundamentals learners also search

Marketing
Digital Marketing
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
Marketing Strategy
1…434445…326

In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentals of Management Consulting: Board Infinity
  • Harnessing HubSpot AI: Intelligent Marketing Success: Coursera Project Network
  • Fundamentals of Digital Transformation: Dartmouth College
  • Fundamentals of Data Analysis: LearnQuest
  • Learn UI Design Fundamentals: Scrimba
  • Fundamentals of Benefit Strategies: Automatic Data Processing, Inc. (ADP)
  • YouTube Production: Video Fundamentals: Coursera
  • Learn GCP DevOps Fundamentals: Board Infinity
  • Security Command Center Fundamentals: Google Cloud
  • Measure and Optimize Social Media Marketing Campaigns: Meta

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok