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    • Customer Insights

    Customer Insights Courses Online

    Explore customer insights methods for understanding consumer behavior. Learn to gather and analyze data to inform marketing and product development.

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    Explore the Customer Insights Course Catalog

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

      4.7
      Rating, 4.7 out of 5 stars
      ·
      221 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Customer Value, Acquisition, and Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Project Network

      Machine Learning in Retail

      Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Decision Tree Learning, Pandas (Python Package), Jupyter, Matplotlib

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Demand Analytics

      Skills you'll gain: Demand Planning, Customer Demand Planning, Data Collection, Forecasting, Supply Chain Planning, Data Processing, Market Dynamics, Marketing Analytics, Time Series Analysis and Forecasting, Trend Analysis, Predictive Modeling, Regression Analysis, Data Analysis, Exploratory Data Analysis, Statistical Analysis, Data Visualization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      292 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Business intelligence and data analytics: Generate insights

      Skills you'll gain: SAS (Software), Business Analytics, Dashboard, Data-Driven Decision-Making, Analytical Skills, Business Intelligence, Data Analysis, Forecasting, Trend Analysis, Histogram, Business Ethics, Correlation Analysis, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Innovation, Sustainable Business

      4.6
      Rating, 4.6 out of 5 stars
      ·
      460 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Forecasting Models for Marketing Decisions

      Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Marketing Effectiveness, Predictive Modeling, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SAP

      SAP Customer Engagement and Discovery

      Skills you'll gain: Stakeholder Engagement, Customer Engagement, Consultative Approaches, Stakeholder Communications, Requirements Elicitation, SAP Applications, Technical Consulting, Customer Insights, Process Analysis, Solution Design, Business Analysis, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      113 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      ThoughtSpot-Based BI Analytics

      Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Presentation, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Forecasting, Stakeholder Communications, Real Time Data, Business Reporting

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Customer Service Teams

      Skills you'll gain: Responsible AI, Generative AI, Team Oriented, Customer experience improvement, Self Service Technologies, Automation, Business Process Automation, Customer Engagement, Customer Service, Cross-Functional Collaboration, Artificial Intelligence, Business Ethics, Information Privacy

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Analyze User Research Data with Microsoft Forms

      Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      47 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Customer Value in Pricing Strategy

      Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      370 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Storytelling and Persuading with Data and Digital Technology

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Digital Transformation, Persuasive Communication, Data Science, Storytelling, Influencing, Data-Driven Decision-Making, Customer Engagement, Presentations, Analytics, Customer Insights

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular customer insights courses

    • Customer Understanding and Digital Marketing Channels: Unilever
    • Customer Value, Acquisition, and Retention: University of Maryland, College Park
    • Machine Learning in Retail: Coursera Project Network
    • Demand Analytics: Rutgers the State University of New Jersey
    • Business intelligence and data analytics: Generate insights: Macquarie University
    • Forecasting Models for Marketing Decisions: Emory University
    • SAP Customer Engagement and Discovery: SAP
    • ThoughtSpot-Based BI Analytics: Coursera Instructor Network
    • GenAI for Customer Service Teams: Coursera Instructor Network
    • Analyze User Research Data with Microsoft Forms: Coursera Project Network

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