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    • Marketing Fundamentals

    Marketing Fundamentals Courses Online

    Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

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    Explore the Marketing Fundamentals Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Fundamentals

      Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      IE Business School

      Marketing Management Essentials:The Marketing Plan Structure

      Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Management Fundamentals

      Skills you'll gain: People Management, Employee Performance Management, Leadership and Management, Organizational Effectiveness, Decision Making, Organizational Change, Leadership Studies, Organizational Structure, Performance Appraisal, Team Motivation, Diversity Equity and Inclusion Initiatives, Job Analysis, Compensation Strategy, Recruitment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      521 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      225 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Maryland, College Park

      Fundamentals of Technology Sales

      Skills you'll gain: Closing (Sales), Sales Process, Sales Presentation, Technical Sales, Sales, Sales Development, Sales Management, Sales Strategy, Solution Sales Engineering, Prospecting and Qualification, Emerging Technologies, Outside Sales, Inside Sales, Needs Assessment, Consultative Approaches, Negotiation, Overcoming Objections, Cloud Computing, Cybersecurity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      154 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Marketing: Customer Needs and Wants

      Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      486 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Fundamentals of Finance

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Acumen, Cash Management, Budget Management, Accounting, Cash Flows, Financial Forecasting, Income Statement, Profit and Loss (P&L) Management, Financial Analysis, Balance Sheet, Finance, Expense Management, Budgeting, Business Metrics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      189 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Marketing Analytics: Data Predictions and Dashboards

      Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making

      3.9
      Rating, 3.9 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Fundamentals of Customer Acquisition Management

      Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Brand Strategy, Campaign Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      Emory University

      Mastering Business Essentials: Marketing

      Skills you'll gain: Marketing, Marketing Communications, Target Market

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Fundamentals of Product Strategy

      Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Starweaver

      Fundamentals of Business Analysis

      Skills you'll gain: Stakeholder Engagement, Business Analysis, Business Systems Analysis, Organizational Change, Stakeholder Communications, Requirements Analysis, Stakeholder Analysis, Requirements Management, Change Management, Performance Analysis, Project Performance, Business Development, Quality Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing fundamentals courses

    • Marketing Mix Fundamentals: IE Business School
    • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
    • Management Fundamentals: University of Pennsylvania
    • Introduction to Digital Marketing: University of California, Irvine
    • Fundamentals of Technology Sales: University of Maryland, College Park
    • Marketing: Customer Needs and Wants: IESE Business School
    • Fundamentals of Finance: University of California, Irvine
    • Marketing Analytics: Data Predictions and Dashboards: Coursera Instructor Network
    • Fundamentals of Customer Acquisition Management: Coursera Instructor Network
    • Mastering Business Essentials: Marketing: Emory University

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