• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses Online

Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Marketing Fundamentals Course Catalog

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    How Technology Will Shape Marketing with Jagdish Sheth

    Skills you'll gain: Digital Advertising, Marketing, MarTech, Sales, Social Media, Marketing Strategy and Techniques, Digital Marketing, Real Time Data, Promotional Strategies, E-Commerce, Emerging Technologies, Customer Relationship Building

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CVS Health

    Introduction to Customer Service

    Skills you'll gain: Active Listening, De-escalation Techniques, Customer Service, Empathy, Transaction Processing, Cash Register Operation, Customer Complaint Resolution, Retail Store Operations, Problem Solving, Time Management, Conflict Management, Root Cause Analysis, Non-Verbal Communication, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    296 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Teradata: Architecture, Storage & Operations

    Skills you'll gain: Teradata SQL, Data Architecture, Database Architecture and Administration, Data Storage, Relational Databases, Database Management Systems, Mainframe Computing, Data Processing, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Fundamentals of Network Security and Cryptography

    Skills you'll gain: Network Security, Cryptography, Firewall, Cybersecurity, Intrusion Detection and Prevention, Virtual Private Networks (VPN), Cloud Security, Cyber Attacks, Public Key Infrastructure, Encryption, Threat Modeling, Network Architecture, Dynamic Host Configuration Protocol (DHCP), Human Factors (Security), Security Awareness, Virtual Local Area Network (VLAN), Network Switches

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Cinematic Lighting in Maya: Fundamentals & Scene Setup

    Skills you'll gain: Post-Production, Autodesk Maya, Computer Graphics, Photography, 3D Modeling, Visualization (Computer Graphics), Adobe Photoshop, Image Quality

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Object-Oriented Programming and Java Fundamentals

    Skills you'll gain: Object Oriented Programming (OOP), Java, Java Programming, Object Oriented Design, Computer Programming, Programming Principles, Data Structures, Debugging

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    The Complete Project Management Fundamentals Course

    Skills you'll gain: Agile Project Management, Project Management, Project Coordination, Agile Methodology, Project Management Software, Project Management Life Cycle, Project Estimation, Jira (Software), Budget Management, Risk Management, Cost Estimation, Sprint Planning, Backlogs, Microsoft Teams

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Mastering Selenium WebDriver and Java Fundamentals

    Skills you'll gain: Selenium (Software), Test Automation, Browser Compatibility, Java Programming, Java, Software Testing, Javascript, Eclipse (Software), Apache Maven, Development Environment, Object Oriented Programming (OOP), Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Software Installation, System Configuration

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 1: Unit 3

    Skills you'll gain: Data Validation, Extract, Transform, Load, Object-Relational Mapping, Data Cleansing, Data Manipulation, Data Quality, Data Pipelines, Pandas (Python Package), Descriptive Statistics, Database Management, Data Transformation, Data Integrity, Relational Databases, Exploratory Data Analysis, Databases, Data Processing, SQL, Data Analysis, Data Storage Technologies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Python Fundamentals and Data Science Essentials

    Skills you'll gain: Matplotlib, Linear Algebra, NumPy, Scientific Visualization, Machine Learning Algorithms, Pandas (Python Package), Seaborn, Data Science, Machine Learning, Data Analysis, Supervised Learning, Python Programming, Scikit Learn (Machine Learning Library), Jupyter, Data Manipulation, Regression Analysis, Data Structures, Software Installation

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Fundamentals for Implementing a Hypertension Program

    Skills you'll gain: Blood Pressure, Community Health, Care Management, Clinic Management Systems, Chronic Diseases, Medication Administration, Medication Therapy Management, Care Coordination, Patient Evaluation, Public Health and Disease Prevention, Pharmacotherapy, Diagnostic Tests, Patient Treatment, Patient Communication, Patient-centered Care, Vital Signs

    4.9
    Rating, 4.9 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Google Cloud

    Google Cloud Product Fundamentals en Français

    Skills you'll gain: Digital Transformation, Google Workspace, Cloud Management, Google Cloud Platform, Collaborative Software, Cloud Applications, Cost Management, Leadership, Technology Strategies, Application Development, Cloud Computing, Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Cloud Storage, Machine Learning, Data Storage

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

Marketing Fundamentals learners also search

Marketing
Digital Marketing
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
Marketing Strategy
1…626364…327

In summary, here are 10 of our most popular marketing fundamentals courses

  • How Technology Will Shape Marketing with Jagdish Sheth: Kennesaw State University
  • Introduction to Customer Service: CVS Health
  • Fundamentals of Teradata: Architecture, Storage & Operations: Board Infinity
  • Fundamentals of Network Security and Cryptography: Packt
  • Cinematic Lighting in Maya: Fundamentals & Scene Setup: Skillshare
  • Object-Oriented Programming and Java Fundamentals: Packt
  • The Complete Project Management Fundamentals Course: Packt
  • Mastering Selenium WebDriver and Java Fundamentals: Packt
  • Data Science Fundamentals Part 1: Unit 3: Pearson
  • Python Fundamentals and Data Science Essentials: Packt

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok