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    • Social Media Analytics

    Social Media Analytics Courses Online

    Master social media analytics for marketing insights. Learn to analyze social media data to inform strategies and measure campaign success.

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    Explore the Social Media Analytics Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Strategic Planning for Social Media

      Skills you'll gain: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Social Media Advertising

      Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Advertising, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Marketing Communications, Target Audience, Driving engagement, Consumer Behaviour, Brand Awareness

      4.6
      Rating, 4.6 out of 5 stars
      ·
      328 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Execution and Evaluation

      Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Creating Social Media Posts with GenAI: Mastering ChatGPT

      Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Social Media, User Research, AI Personalization, Social Media Strategy, Market Research, Copywriting, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Network Analysis for Marketing Analytics

      Skills you'll gain: Large Language Modeling, Generative AI, Network Analysis, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Supervised Learning, Social Network Analysis, Marketing Analytics, Python Programming, Jupyter, Text Mining, Classification And Regression Tree (CART)

      Build toward a degree

      2.8
      Rating, 2.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Capstone: Analyzing (Social) Network Data

      Skills you'll gain: Social Network Analysis, Network Analysis, Graph Theory, Technical Communication, Data Structures, Algorithms, Analysis, Computer Science, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      100 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Advanced Business Analytics Capstone

      Skills you'll gain: Data Presentation, Data Storytelling, Data Cleansing, Predictive Analytics, Predictive Modeling, Business Analytics, Analytics, Financial Analysis, Advanced Analytics, Data Analysis, Technical Communication, Investment Management, Feature Engineering, Data Processing, Data Manipulation, Portfolio Management, Data Quality, Data Transformation, Statistical Modeling, Regression Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      88 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Comment analyser l'engagement des Tweets avec Twitter Analytics

      Skills you'll gain: Social Media Marketing, Drive Engagement, Social Media, Customer Engagement, Social Media Campaigns, Advertising Campaigns, Content Performance Analysis, Web Analytics, Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Comment créer un entonnoir avec Facebook Analytics

      Skills you'll gain: Facebook, Sales Process, Social Media, Lead Generation, Marketing Analytics, Sales, Marketing Channel, E-Commerce, Marketing, Growth Strategies, Business

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Analytics

      Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics Capstone

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Analytics, Peer Review, Data Analysis, Business Analysis, Performance Measurement, Case Studies, Marketing Analytics, Business Planning, Business Strategy, Key Performance Indicators (KPIs), Digital Advertising

      4.5
      Rating, 4.5 out of 5 stars
      ·
      771 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SAS

      Performing Network, Path, and Text Analyses in SAS Visual Analytics

      Skills you'll gain: SAS (Software), Network Analysis, Text Mining, Spatial Analysis, Data Visualization, Geospatial Mapping, Data Manipulation, Data Analysis, Exploratory Data Analysis, Statistical Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      194 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular social media analytics courses

    • Strategic Planning for Social Media: University of Colorado Boulder
    • Social Media Advertising: University of Colorado Boulder
    • Execution and Evaluation: University of Colorado Boulder
    • Creating Social Media Posts with GenAI: Mastering ChatGPT: Coursera Project Network
    • Network Analysis for Marketing Analytics: University of Colorado Boulder
    • Capstone: Analyzing (Social) Network Data: University of California San Diego
    • Advanced Business Analytics Capstone: University of Colorado Boulder
    • Comment analyser l'engagement des Tweets avec Twitter Analytics: Coursera Project Network
    • Comment créer un entonnoir avec Facebook Analytics: Coursera Project Network
    • Digital Marketing Analytics: University of Maryland, College Park

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