Spécialisation Smarter Content and Communications with Microsoft Copilot

In this introductory course, you'll embark on a journey into the world of generative AI and Microsoft Copilot. We'll demystify the concepts behind this transformative technology, exploring its potential and limitations. You'll gain a clear understanding of what generative AI is, how it works, and the diverse range of tasks it can perform. You'll be introduced to the specific capabilities of Copilot within the Microsoft 365 and Dynamics 365 ecosystems. We'll showcase how Copilot harnesses the power of AI and machine learning to revolutionize your productivity across various applications. From automating mundane tasks to generating creative content, you'll discover the myriad ways Copilot can enhance your workflow.

By the end of this course, you'll be able to: • Recognize what Generative AI is and what it can and cannot do. • Define Copilot capabilities within the Microsoft 365 and Microsoft Dynamics 365 ecosystems. • Access and navigate the 365 Copilot platform effectively. • Recognize how to leverage Microsoft Copilot integration. • Demonstrate prompt engineering to get the most useful responses from Microsoft Copilot. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

This course is the second in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on understanding your customers. In this course, you’ll learn how to train Microsoft Copilot with marketing related data. You’ll then learn how to analyze customer insights and define your customer segments. And lastly, you'll step through the process of using Microsoft Copilot to enhance your targeting efforts across channels. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.

By the end of this course, you’ll be able to: Understand how to train Microsoft Copilot with marketing related data. Analyze customer insights and define personas and customer segments. Apply Microsoft Copilot to enhance your targeting efforts across channels. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll step through the process of using Microsoft Copilot to generate high performing content at scale.

By the end of this course, you’ll be able to: Explain the various types of content that can be created with Microsoft Copilot's GenAI Generate content ideas with Microsoft Copilot Produce high performing content at scale with Microsoft Copilot Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.