This comprehensive course provides a strong foundation in behavioral marketing and modern digital strategies to drive business growth. You’ll start by learning the fundamentals of behavioral marketing, understanding how consumer actions shape campaigns. Explore data collection, audience segmentation, and practical use of behavioral insights for acquisition, retention, and customer growth. Next, dive into key behavioral marketing types like email, social media, and Google Ads while assessing pros, cons, and integration into digital strategies. Finally, master the RACE Framework, customer lifecycle management, and post-pandemic marketing trends to craft effective, goal-driven strategies that boost engagement and ROI.
Behavioral Marketing
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Behavioral Marketing
This course is part of multiple programs.
Instructor: Simplilearn Instructor
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Gain insight into a topic and learn the fundamentals.
4.8
(13 reviews)
Beginner level
Recommended experience
7 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you'll gain
Details to know
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Assessments
8 assignments
Taught in English
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There are 2 modules in this course
This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.
What's included
58 videos6 readings6 assignments
This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.
What's included
1 reading2 assignments
Earn a career certificate
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Status: Free TrialAdobe
Status: Free TrialSimplilearn
Fundação Instituto de Administração
Status: Free TrialIE Business School
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Frequently asked questions
This program focuses on the fundamentals of behavioral marketing and its practical application in digital campaigns. It covers data collection, audience segmentation, strategic planning, and using behavioral insights to drive engagement, retention, and ROI.
This course is ideal for marketing professionals, business owners, entrepreneurs, and beginners who want to build foundational knowledge and practical skills in data-driven, modern marketing strategies.
You’ll learn to collect and analyze behavioral data, segment audiences effectively, craft targeted campaigns using email, social media, and Google Ads, and apply frameworks like the RACE model to improve marketing results and customer growth.
More questions
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