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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,330 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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6776 - 6800 of 6,827 Reviews for Foundations of Digital Marketing and E-commerce

By Steven N Z

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Sep 23, 2023

Very difficult to follow and continue from one course to another. Can never find where to continue from where i last finished. I am unable to start my next section, because it is not clear where to sign onto it. VERY CONFUSING.!!!!!!

By Deleted A

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May 1, 2024

This a course that is very hard for certain learners and we need to be given the choice to take it if we want. They are pushing me into take this course and I dont want to go into it.

By Laura K

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Jul 14, 2025

DId not sign up for this course---terrible customer service and now stuck with $66 bill for nothing. Absolutely awful. Robbing people of money and time.

By Angela E

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Jul 7, 2025

Tidak flexible krn harus menggunakan komputer. Dan kebanyakan berbicara tidak penting di awal awal membuat tidak menarik. Susah untuk unsubscribe.

By Jun W T

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Aug 24, 2024

The whole course seems exceedingly tedious without being practical. You are better off doing the Meta Professional Certificate instead!

By Nicholas R

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Sep 15, 2025

This did not teach me anything. The course is simply providing definitions I could find using any search engine.

By Camila A

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Sep 14, 2025

Half of the program is about how is working in digital marketing, it is not useful and I am wasting my time

By SARA J D C G

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Apr 29, 2025

pior curso que eu ja vi na minha vida, deviam apagar e procurar outros empregos pq vcs nao sabem fazer nada

By Sonam A

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Mar 16, 2025

My legal name is only Sonam. And coursera won't accept it! Coursera should really fix this.

By Saad K

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Aug 18, 2023

I am sick of hearing other people. Just teach me something useful to help build my carreer

By Rishikesh Y

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Jul 13, 2025

They not give my certificate, i completed my course but they not giving my certificate

By ALBERTO V S

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Mar 21, 2025

Muito ruim, mistura de partes em inglês, sem tradução, com coisas já traduzidas.

By Tonya

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Jul 10, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

By Patrick B

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Oct 14, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

By Cát T Đ N (

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Dec 24, 2024

Many lot of unnecessary knowledge that can't apply in reaslistic situations

By he z

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Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

By norma g -

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Dec 24, 2024

the class wont load customer service help not responding!!!

By Sara D

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Mar 24, 2025

consumerism the class, what a terrible thing to promote

By hasan j

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Aug 7, 2024

I thought it is practical course but it is just thoric

By Malik M A A

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Jun 11, 2024

bad instructor not understanding half things properly

By ROYA H

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Jul 31, 2025

No sertifikat kurs basarili ?? Her biri tamamlanib

By cindy v

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Jun 14, 2023

Did not show me the rest of the courses this fraud

By Luis A G E

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Jul 10, 2025

deberian proporcionar todos los temas en un pdf

By Anibal C

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Aug 23, 2025

Ya no me gusta el curso me queda dar de baja

By AYLIN T V A

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Aug 13, 2025

Me pide una computadora y no cuento con eso