This specialization is designed for marketing professionals aiming to harness the power of data science. Across four comprehensive courses, learners will learn about modern marketing data analytics, regression modeling, machine learning, and decision-making. This program covers statistical concepts, predictive analytics, and decision optimization, ensuring a well-rounded understanding of how to apply data science in marketing. Participants will learn to interpret data, forecast trends, and make data-driven marketing decisions, enhancing both customer engagement and business profitability.
Data Science for Marketing Specialization
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Data Science for Marketing Specialization
Data Science for Marketing Success. Gain advanced skills in marketing data analytics, machine learning, and decision-making strategies to increase customer lifetime value.
Instructors: A.W. Lukens
Included with 
Get in-depth knowledge of a subject
4.6
(6 reviews)
Intermediate level
Recommended experience
4 months at 4 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.6
(6 reviews)
Intermediate level
Recommended experience
4 months at 4 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Apply data science techniques to optimize marketing strategies and increase customer engagement.
Overview
Skills you'll gain
- Probability & Statistics
- Statistical Methods
- Classification And Regression Tree (CART)
- Marketing Effectiveness
- Advanced Analytics
- Predictive Analytics
- Regression Analysis
- AI Personalization
- Data Visualization
- Statistical Modeling
- Statistical Analysis
- Data Ethics
- Machine Learning
- Customer Analysis
- Data-Driven Decision-Making
- Bayesian Network
- Unsupervised Learning
- Marketing Analytics
- Anomaly Detection
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
122 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Colorado System
Specialization - 4 course series
What you'll learn
Key statistical concepts and simple linear regression to improve data-driven marketing decisions.
Skills you'll gain
Category: Regression Analysis
Category: Correlation Analysis
Category: Data-Driven Decision-Making
Category: Statistical Visualization
Category: Analytics
Category: Statistical Analysis
Category: Statistical Methods
Category: Statistical Modeling
Category: Marketing Analytics
Category: Customer Analysis
Category: Customer Insights
Category: Marketing Effectiveness
Category: Probability & Statistics
Category: Descriptive Statistics
Category: Statistical Hypothesis Testing
Category: Marketing Strategies
Category: Data Ethics
Category: Data Analysis
Category: Exploratory Data Analysis
What you'll learn
Apply regression analysis to understand & predict marketing outcomes. Interpret market data & refine statistical models for real-world application.
Skills you'll gain
Category: Regression Analysis
Category: Predictive Modeling
Category: Statistical Hypothesis Testing
Category: Statistical Analysis
Category: Marketing Strategies
Category: Marketing Analytics
Category: Predictive Analytics
Category: A/B Testing
Category: Market Analysis
Category: Target Market
Category: Strategic Marketing
Category: Marketing Effectiveness
Category: Variance Analysis
Category: Customer Insights
Category: Advanced Analytics
Category: Data Visualization
Category: Statistical Modeling
Category: Statistical Software
What you'll learn
Apply machine learning to improve targeted marketing & strategic decision-making. Analyze & forecast customer behaviors using advanced algorithms.
Skills you'll gain
Category: Classification And Regression Tree (CART)
Category: Predictive Analytics
Category: Predictive Modeling
Category: Customer Analysis
Category: Unsupervised Learning
Category: Machine Learning
Category: Supervised Learning
Category: Dimensionality Reduction
Category: Data-Driven Decision-Making
Category: Marketing Analytics
Category: Personalized Service
Category: Regression Analysis
Category: Marketing Strategies
Category: Customer experience improvement
Category: Applied Machine Learning
Category: Advanced Analytics
Category: Strategic Marketing
Category: AI Personalization
What you'll learn
Predict customer behaviors and market trends using advanced analytics.
Skills you'll gain
Category: Bayesian Network
Category: Time Series Analysis and Forecasting
Category: Bayesian Statistics
Category: Marketing Analytics
Category: Anomaly Detection
Category: Probability Distribution
Category: Marketing Effectiveness
Category: Reinforcement Learning
Category: Data-Driven Decision-Making
Category: Forecasting
Category: Consumer Behaviour
Category: Simulation and Simulation Software
Category: Customer Analysis
Category: Customer Retention
Category: Marketing Strategies
Category: Strategic Decision-Making
Category: Strategic Leadership
Category: Predictive Analytics
Category: Customer Engagement
Category: Advanced Analytics
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
About 4-5 months.
At least 2 years of marketing or business experience.
Yes. Customer Data Analytics for Marketers, Regression Modeling for Marketers, Machine Learning for Marketers, and Time, Change, and Decisions for Marketers.
More questions
Financial aid available,