Enter the dynamic world of product strategy with the "GenAI Product Strategy" Specialization. Designed for aspiring and current product managers, this program enhances your skills in using Generative AI to drive product innovation, manage lifecycles, and transform customer insights. You'll build expertise in strategic planning, lifecycle management, and collaborative leadership across practical scenarios. Upon completion, you'll be equipped to implement AI-driven strategies that enhance customer experiences and foster organizational success.
Product Strategy in the age of GenAI Specialization
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Product Strategy in the age of GenAI Specialization
GenAI Product Strategy. Strategic Insights for Market Impact
Instructors: Phil Gold
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Utilize GenAI tools to enhance product prototyping and insights.
Develop strategic product lifecycle management and planning.
Drive business innovation through collaborative leadership and AI integration.
Overview
Skills you'll gain
- New Product Development
- Design Thinking
- Customer Insights
- Prototyping
- Product Flow Diagram
- Go To Market Strategy
- Strategic Planning
- Process Flow Diagrams
- Product Lifecycle Management
- Innovation
- Agile Product Development
- Product Strategy
- Ideation
- Product Development
- Market Analysis
- Strategic Prioritization
- Product Planning
- Competitive Analysis
- Product Management
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
August 2025
19 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
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- Develop a deep understanding of key concepts
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Specialization - 10 course series
What you'll learn
Create a compelling Vision and Objectives for your product
Analyze your product’s environment to fuel your product strategy
Identify, define and prioritize your product’s strategic options
Skills you'll gain
Category: Business Strategy
Category: Customer Insights
Category: Goal Setting
Category: Strategic Prioritization
Category: Strategic Thinking
Category: Strategic Decision-Making
Category: Regulatory Compliance
Category: Market Dynamics
Category: Product Management
Category: Product Roadmaps
Category: Market Analysis
Category: Market Intelligence
Category: Team Motivation
Category: Product Strategy
Category: Competitive Analysis
What you'll learn
Describe the product lifecycle stages and strategic actions at each phase.
Interpret market data to derive actionable insights for product strategy.
Apply principles of collaborative leadership to foster innovation and execution.
Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.
Skills you'll gain
Category: Market Research
Category: Market Analysis
Category: Product Lifecycle Management
Category: Data-Driven Decision-Making
Category: Customer Insights
Category: Product Strategy
Category: Product Roadmaps
Category: Strategic Thinking
Category: Product Management
Category: Strategic Leadership
Category: Digital Media Strategy
Category: Market Data
Category: Team Building
Category: Cross-Functional Collaboration
Category: Trend Analysis
Category: Innovation
What you'll learn
Identify the principles of PLM.
Apply the steps for effective PLM implementation.
Identify ways to overcome PLM challenges.
Apply the integration of PLM with business strategy.
Skills you'll gain
Category: Product Lifecycle Management
Category: Process Management
Category: Strategic Planning
Category: Change Management
Category: Data Management
Category: Competitive Analysis
Category: Key Performance Indicators (KPIs)
Category: Product Strategy
Category: Project Implementation
Category: Business Strategy
Category: Business Process Management
Category: Product Roadmaps
Category: Innovation
Category: Product Improvement
Category: Technology Strategies
Category: AI Personalization
Category: System Implementation
Category: Product Management
Category: Product Planning
Category: Automation
What you'll learn
Develop a Go-to-Market Strategy and analyze the customer journey.
Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.
Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.
Skills you'll gain
Category: Product Flow Diagram
Category: Product Development
Category: User Feedback
Category: User Research
Category: Process Flow Diagrams
Category: Product Roadmaps
Category: Go To Market Strategy
Category: New Product Development
Category: Product Design
Category: Analysis
Category: Process Mapping
Category: Customer experience strategy (CX)
Category: Microsoft Visio
Category: Product Improvement
What you'll learn
Utilize Generative AI tools for creating prototyping outlines.
Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.
Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.
Skills you'll gain
Category: Generative AI
Category: Canva (Software)
Category: ChatGPT
Category: Creativity
Category: Automation
Category: Conceptual Design
Category: Artificial Intelligence
Category: Prototyping
Category: Mockups
Category: Usability
Category: Design Software
Category: Functional Design
Category: User Experience Design
What you'll learn
Describe the role of Generative AI in transforming customer insights.
Use Gen AI to collect and analyze customer feedback.
Explain how AI can segment customers and predict trends based on behavior.
Apply AI-driven insights to improve customer experience and business strategies.
Skills you'll gain
Category: Customer Insights
Category: Generative AI
Category: Trend Analysis
Category: Customer Analysis
Category: Data-Driven Decision-Making
Category: Customer Engagement
Category: Personalized Service
Category: Predictive Analytics
Category: User Feedback
Category: Business Intelligence
Category: Customer Data Management
Category: Data Analysis
Category: Strategic Thinking
Category: Customer experience strategy (CX)
What you'll learn
Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.
Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.
Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.
Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.
Skills you'll gain
Category: Ideation
Category: Design Thinking
Category: Empathy
Category: Creative Problem-Solving
Category: Needs Assessment
Category: Human Centered Design
Category: Business Solutions
Category: Process Design
Category: Business Transformation
Category: Business Process
Category: Adaptability
Category: User Research
Category: Innovation
Category: Creativity
Category: Overcoming Obstacles
Category: User Feedback
What you'll learn
Analyze the importance and levels of business innovation.
Apply a model to generate opportunities for business improvements.
Implement prototypes strategically while managing resources and embracing failure.
Skills you'll gain
Category: Brainstorming
Category: Innovation
Category: Prioritization
Category: Resource Allocation
Category: Ideation
Category: New Product Development
Category: Critical Thinking
Category: Business Research
Category: Product Development
Category: Business Solutions
Category: Business Strategies
Category: Business Strategy
Category: Market Opportunities
Category: Resource Management
Category: Entrepreneurship
What you'll learn
Understand the basics of GenAI and its transformative impact on the product R&D team.
Apply Identify key GenAI tools and techniques applicable to product development processes.
Explore innovative strategies for integrating GenAI into the R&D lifecycle.
Skills you'll gain
Category: Generative AI
Category: New Product Development
Category: Ideation
Category: Project Management
Category: Ethical Standards And Conduct
Category: Innovation
Category: Cross-Functional Collaboration
Category: Design Thinking
Category: Prompt Engineering
Category: Process Optimization
Category: Product Development
What you'll learn
Identify the capabilities of GenAI for basic role-specific Product Manager functions.
Experiment with GenAI to determine how it can streamline your work as a Product Manager.
Deploy strategies to integrate GenAI into product management with human oversight and accountability.
Skills you'll gain
Category: Generative AI
Category: Business Ethics
Category: New Product Development
Category: AI Personalization
Category: Product Management
Category: Product Development
Category: Technical Product Management
Category: Brainstorming
Category: Agile Product Development
Category: Product Lifecycle Management
Category: Prototyping
Category: Market Analysis
Category: Artificial Intelligence
Category: Ideation
Category: Technical Documentation
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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3 Courses14,134 learners
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Frequently asked questions
Yes, this program is designed to accommodate all experience levels, making it accessible to those new to product strategy and AI tools.
By completing this Specialization, you'll be prepared to implement advanced product strategies and integrated AI technologies, making you a valuable asset in any product management role.
You will gain proficiency in using GenAI tools such as ChatGPT, Canva, and Adobe Firefly for enhancing product development and prototyping.
More questions
Financial aid available,