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    • Sports Management

    Sports Management Courses Online

    Study sports management for overseeing sports organizations and events. Learn about marketing, finance, and operations in the sports industry.

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    Explore the Sports Management Course Catalog

    • Status: Preview
      Preview
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Marketing, Strategic Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Introduction to Events Management

      Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Planning, Operations Management, Budgeting, Promotional Strategies, Vendor Management, Marketing Design, Coordination, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      246 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Case Western Reserve University

      Becoming a Sports Agent

      Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      151 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Data Analytics in Sports Law and Management

      Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Calendar Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      D

      Duke University

      Sports and Society

      Skills you'll gain: Social Studies, Social Sciences, Anthropology, World History, Sociology, Cultural Diversity, Media and Communications, Economics, Political Sciences, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Sport Sponsorship. Let them Play

      Skills you'll gain: Internal Communications, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Stakeholder Analysis, Proposal Development, Brand Management, Brand Strategy, Case Studies, Business Development, Advertising

      4.4
      Rating, 4.4 out of 5 stars
      ·
      280 reviews

      Beginner · Course · 1 - 3 Months

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Sports Performance Analytics

      Skills you'll gain: Forecasting, Statistical Methods, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Correlation Analysis, Predictive Modeling, Matplotlib, Data Manipulation, Applied Machine Learning, Injury Prevention, Athletic Training, Physiology, Analytics, Data Analysis, Statistical Analysis, Python Programming

      4.5
      Rating, 4.5 out of 5 stars
      ·
      268 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      AI in Sports: The Approach of a Club

      Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Managing Talent

      Skills you'll gain: Talent Management, Talent Pipelining, People Development, Employee Onboarding, Employee Coaching, Talent Recruitment, Performance Review, Talent Acquisition, Performance Management, Leadership Development, Recruitment Strategies, Coaching, Performance Measurement, Recruitment, Employee Engagement

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Strategic Leadership and Management

      Skills you'll gain: Business Strategy, Organizational Change, Stakeholder Management, Organizational Structure, Corporate Strategy, Governance, Conflict Management, Organizational Strategy, Trustworthiness, Team Building, Strategic Leadership, Organizational Leadership, Management Training And Development, Business Management, Organizational Effectiveness, Business Ethics, Team Management, Leadership Development, Leadership, Negotiation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Innovation, Business Strategies, Influencing, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      492 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Sports Marketing: The Technological Formula

      Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular sports management courses

    • Sports Marketing: Northwestern University
    • Introduction to Events Management : Coursera Instructor Network
    • Becoming a Sports Agent: Case Western Reserve University
    • Data Analytics in Sports Law and Management: The State University of New York
    • Sports and Society: Duke University
    • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
    • Sports Performance Analytics: University of Michigan
    • AI in Sports: The Approach of a Club: Real Madrid Graduate School Universidad Europea
    • Managing Talent: University of Michigan
    • Strategic Leadership and Management: University of Illinois Urbana-Champaign

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