Will I earn university credit for completing the Specialization?

No, this Specialization does not offer university credit. However, you will earn a Coursera certificate for each course and the full Specialization, which you can share on LinkedIn or with employers to demonstrate your skills in AI for Sales.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

What is the refund policy?

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Spécialisation AI for Sales

Découvrez de nouvelles compétences avec 30 % de réduction sur les cours dispensés par des experts du secteur. Économisez maintenant.

Ce spécialisation n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Spécialisation AI for Sales

Master AI for Real-World Sales Impact. A hands-on specialization designed for Sales professionals —no tech background needed.

Instructeur : AI Business School

Inclus avec Coursera Plus

Série de 3 cours

Approfondissez votre connaissance d’un sujet

4.7

(5 avis)

niveau Débutant

Expérience recommandée

2 mois à raison de 2 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Série de 3 cours

Approfondissez votre connaissance d’un sujet

4.7

(5 avis)

niveau Débutant

Expérience recommandée

2 mois à raison de 2 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Ce que vous apprendrez

AI Awareness: Experimenting with AI
AI Application: Applying AI use cases in daily workflows
AI Innovation : Building custom AI solutions easily

Vue d'ensemble

This specialization consists of three progressive courses designed to equip Sales professionals with AI literacy, practical training, hands-on skills, and the ability to createAI-powered apps, agentic workflowsand agents. The program follows a structured learning journey, moving from foundational AI awareness to Sales-specific AI applications, and finally, AI-driven tool creation, automation and innovation.

Why This Program?

Designed specifically for Sales professionals—without technical expertiserequired
Direct relevance for the daily job routines in sales
Interactive learning with hands-on exercises with AI tools, sandbox environments, and real-world applications
Offers documentary style, high-quality video sessions with real-world examples and engaging storytelling
Introduces various practical, Sales-specific AI use cases across different AI technologies and modalities
Progressive projects focus on job-specific use case idea generation, conceptualization and creation
Prepares learners to lead AI-driven transformation in Sales

You progress from:

AI Awareness: Understanding & experimenting with AI.
AI Application: Applying AI tools and use cases in daily Sales workflows and routines.
AI Creation & Innovation: Building custom AI-powered solutions in a playful way.

Compétences que vous acquerrez

Outils que vous découvrirez

Ce qui est inclus

Certificat partageable

Ajouter à votre profil LinkedIn

Enseigné en Anglais

Récemment mis à jour !

juillet 2025

9 exercices pratiques

Améliorez votre expertise en la matière

Acquérez des compétences recherchées auprès d’universités et d’experts du secteur
Maîtrisez un sujet ou un outil avec des projets pratiques
Développez une compréhension approfondie de concepts clés
Obtenez un certificat professionnel auprès de AI Business School

Spécialisation - série de 3 cours

The Specialization includes progressive projects that expand on each other but allows you to choose how deeply you want to engage.

Project 1: Generate an innovative, Sales-specific use case idea.
Project 2: Explore and refine a use case idea into a concrete concept.
Project 3: Build one or more custom AI solutions based on an AI use case concept using modern creator tools.

Each project is fully guided and requires no-coding skills, enabling you to create practical, job-relevant outputs that drive real Sales transformation.

Introduction to AI for sales professionals

COURS 15 heuresVoir le cours

Ce que vous apprendrez

Welcome to the “Introduction to AI for sales professionals” — a unique, hands-on course designed to help you build foundational AI and Generative AI literacy. In this course, you’ll discover how Generative AI is transforming the sales profession, explore key risks and best practices, while experimenting with powerful AI tools in interactive, sales-focused applications.

By the end of this course, you will be able to: - Understand the fundamentals of AI and its potential opportunities in Sales - Explore and recognize risks and limitations associated with AI and how to address them - Practice with different AI tools to get hands-on experience - Get started with essential prompting techniques for using different Generative AI models - Discover and try out various sales-specific use cases and AI technologies, explore the ways to integrate them into daily job routines - Participate in a project to generate a sales-specific AI use case idea with an interest in programming. - Prepare for the next phase of your AI journey, progressing from foundational to advanced applications Welcome to the unique “Introduction to AI for sales professionals” course. Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence.

Compétences que vous acquerrez

Catégorie : Innovation

Catégorie : Sales Strategy

Catégorie : Artificial Intelligence

Catégorie : AI Product Strategy

Catégorie : Digital Transformation

Catégorie : Sales

Catégorie : Generative AI

Catégorie : Sales Enablement

Catégorie : Automation

Catégorie : Productivity Software

Catégorie : Risk Management

Catégorie : Responsible AI

Practical AI and prompting for sales professionals

COURS 28 heuresVoir le cours

Ce que vous apprendrez

Welcome to the “Practical AI and prompting for sales professionals” — a unique, hands-on course designed to help you get practically trained on various job-specific AI use cases and technologies across various modalities. You will discover AI-powered tools to enhance your daily tasks, gaining immediate hands-on experience.

You will: - Intensively practice and apply AI-driven Sales-specific use cases—making AI a daily companion in your workflows and daily job routines. - Start to use AI technologies into your daily sales activities with hands-on exercises in interactive playgrounds and sandbox environments, increasing your confidence to experiment, iterate, and optimize AI-driven tools and technologies right in the course. - Master prompting techniques & discover prompting libraries for different Generative AI models to craft high-impact sales pitches, proposals, and product marketing materials—unlocking new ways to engage prospects and close deals faster. - Get inspired by participating in a project to conceptualize a personalized AI use case for your job role. Welcome to the unique “Practical AI and prompting for sales professionals” course. Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence.

Compétences que vous acquerrez

Catégorie : Prompt Engineering

Catégorie : AI Product Strategy

Catégorie : Innovation

Catégorie : Ideation

Catégorie : Sales Process

Catégorie : Automation

Catégorie : Generative AI

Catégorie : Email Automation

Catégorie : Artificial Intelligence

Catégorie : Digital Transformation

Catégorie : AI Personalization

Catégorie : Business Transformation

AI agents and creator tools for sales professionals

COURS 34 heuresVoir le cours

Ce que vous apprendrez

Welcome to the “AI agents and creator tools for sales professionals” — the final step in your AI learning journey. This course is built for sales professionals who are ready to go beyond using AI and start creating with it.

You’ll gainYou will be able to: - Understand AI-related productivity essentials and the productivity impact of cutting-edge technologies - Differentiate cutting-edge technologies, apps and concepts like Agentic Workflows, autonomous AI Agents, and Agent Swarms - Understand how to create Sales-specific AI tools by leveraging modern creator tools - Start creating no-code AI apps, agentic workflows and agents and customize them to your specific job requirements - Develop your skills from AI user to AI innovator and creator, leading AI adoption and transformation within Sales Welcome to the unique “AI agents and creator tools for sales professionals” course. Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence. hands-on experience building custom AI tools, workflows, and agents that directly enhance your sales performance and help drive productivity in your team and organization.

Compétences que vous acquerrez

Catégorie : Automation

Catégorie : Ideation

Catégorie : No-Code Development

Catégorie : Application Development

Catégorie : Digital Transformation

Catégorie : Productivity

Catégorie : Agentic systems

Catégorie : Artificial Intelligence

Catégorie : Business Process Automation

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeur

AI Business School

3 Cours757 apprenants

Offert par

AI Business School

Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?

Felipe M.

Étudiant(e) depuis 2018

’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’

Jennifer J.

Étudiant(e) depuis 2020

’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

Larry W.

Étudiant(e) depuis 2021

’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’

Chaitanya A.

’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’

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Foire Aux Questions

The Specialization is designed to be completed in 2 months with a commitment of about 2 hours per week. You can adjust the pace to fit your schedule and finish faster or take more time if needed.

Sales leaders, managers and professionals of all backgrounds and experience levels—from Sales managers and representatives to anyone keen on boosting their Sales expertise through cutting-edge AI technologies and solutions. Whether they are just embarking on their sales journey or are professionals aiming to stay at the forefront of industry.

No, you don’t need to take the courses in a strict order. However, the Specialization is designed to build progressively—each course adds context and skills that prepare you for the hands-on projects. For the best experience and results, we recommend following the suggested sequence.