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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,035 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

SM

Jul 23, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

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3251 - 3275 of 5,359 Reviews for Marketing in a Digital World

By Divyani K

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Jun 16, 2020

this course helped me a lot

By Nikhail G G

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May 29, 2020

Great course! Thank you! :)

By ayidana d

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May 14, 2020

Very nice study experience.

By Will L

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May 4, 2020

FANTASTIC teaching! So fun!

By Dr. J K

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Apr 30, 2020

Very useful and informative

By SAMET K

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Mar 3, 2020

How can I get certificate!!

By Candace B

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Dec 15, 2019

Excellent. relevant course!

By Muhammed g m

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Sep 24, 2019

the instructor is very good

By Ayush S

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Mar 16, 2019

Really helped start me off!

By Rainã J M

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Feb 26, 2019

Estou adorando os conteúdos

By Rasika K

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Mar 9, 2018

Great course for beginners.

By Carol R

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Jul 11, 2017

Great course, Great format.

By F.D A

•

Jun 25, 2016

Worthwhile. Very Worthwile.

By Himanshu L

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Apr 16, 2016

The case studies were great

By Oula C

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Mar 26, 2016

amazing course, I recommend

By Namaa

•

Feb 6, 2016

Great insight, great course

By Dony O

•

Jun 20, 2024

Very satisfaction ! thanks

By Jamal D

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Mar 17, 2022

this was an amazing course

By Tushar V

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Feb 22, 2022

good enchance of knowledge

By Akshat A

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Feb 2, 2022

Nice course, I learn a lot

By Atiyah

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Dec 14, 2021

very fun and informational

By Bipin J

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Oct 30, 2021

it was a great experience.

By Cintia G

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Mar 4, 2021

I really enjoy the course!

By Ana C

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Jan 23, 2021

The best marketing course!

By Christina D

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Jan 5, 2021

I liked a lot this course!