This Specialization is intended for content creators, marketers, and digital entrepreneurs seeking to master AI-powered tools for research, planning, and content optimization. Through three courses, you will cover smart prompt engineering, audience research, content strategy, and SEO techniques using ChatGPT. Taught by marketing experts Kasia Pilch & LAMZ, this program prepares you to create high-impact content with clarity, efficiency, and reach.

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ChatGPT for Content Creation and Planning Specialization
Master AI & ChatGPT for Content Creation. Learn AI-powered skills to research, plan, and optimize content that connects and ranks.

Instructor: Skillshare
Included with
What you'll learn
Craft effective AI prompts to generate high-quality, brand-aligned content.
Use ChatGPT to research your audience and plan content strategies.
Optimize content for SEO and create an efficient publishing workflow.
Overview
Skills you'll gain
Tools you'll learn
What’s included

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August 2025
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Skillshare

Specialization - 3 course series
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
Earn a career certificate
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
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Financial aid available,