This specialization equips aspiring entrepreneurs with the skills to develop and launch IT-based startups. You will learn to use existing frameworks to systematically identify opportunities, transform ideas into viable products, conduct market analysis, and create compelling business models and pitches. Gain insights from industry leaders and master the entrepreneurial journey from ideation to execution. The frameworks introduced here are based on best practices from Google Design Sprint methods by Jake Knapp et al. and the Disciplined Entrepreneurship framework by Bill Aulet, MIT.
Information Technology Entrepreneurship & Startup Specialization
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Information Technology Entrepreneurship & Startup Specialization
Master IT-based Entrepreneurship and Innovation. Systematically Ideate and Launch Innovative IT-based Startups
Instructor: Soumya Sen
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
How to brainstorm a new product idea with startup teams.
How to conduct a market analysis, customer discovery interviews, market sizing, and more.
Overview
Skills you'll gain
- Go To Market Strategy
- Brainstorming
- New Product Development
- Process Mapping
- Competitive Analysis
- Persona Development
- Strategic Partnership
- New Business Development
- Market Analysis
- Price Negotiation
- Problem Solving
- Market Opportunities
- Sprint Planning
- Growth Strategies
- Value Propositions
- Customer Acquisition Management
- Business Modeling
- Ideation
- Target Market
- Entrepreneurship
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
June 2025
32 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
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- Develop a deep understanding of key concepts
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Specialization - 4 course series
What you'll learn
Skills you'll gain
Category: Entrepreneurship
Category: Business Modeling
Category: Emerging Technologies
Category: Innovation
Category: Business Strategies
Category: Information Technology
Category: Team Building
Category: Legal Risk
Category: Technology Strategies
Category: Scalability
Category: New Business Development
What you'll learn
Skills you'll gain
Category: Process Mapping
Category: Customer Insights
Category: Interviewing Skills
Category: Prioritization
Category: AI Product Strategy
Category: Value Propositions
Category: Business Analysis
Category: New Product Development
Category: Sprint Planning
Category: User Research
What you'll learn
Skills you'll gain
Category: Persona Development
Category: Business Strategy
Category: Competitive Analysis
Category: Product Lifecycle Management
Category: Business Modeling
Category: Customer Acquisition Management
Category: Value Propositions
Category: Strategic Partnership
Category: Product Requirements
Category: New Business Development
Category: Go To Market Strategy
Category: Product Management
Category: Target Market
Category: Market Opportunities
What you'll learn
Skills you'll gain
Category: Business Metrics
Category: Fundraising
Category: Presentations
Category: Customer Acquisition Management
Category: Business Planning
Category: Growth Strategies
Category: New Product Development
Category: Product Strategy
Category: Financial Modeling
Category: Entrepreneurship
Category: Business Strategies
Category: Value Propositions
Category: Product Development
Category: Price Negotiation
Category: Cost Accounting
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Frequently asked questions
If pursuing the specialization, it is recommended to complete the courses in sequence. They are 1) Getting Starting with IT-based Entrepreneurship, 2) The Ideation Process, 3) Market Analysis, and 4) Business Model & Product Pitch.
Learners will be able to learn how to brainstorm a new product idea with startup teams. Also, discover how to conduct a market analysis, customer discovery interviews, market sizing, and more.
Undergraduate preferred and those who are thinking about new ideas and want to ideate with standard frameworks.
More questions
Financial aid available,